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One that costs between $10,000 and $20,000 is regarded as cheap.Expensive weddings are equated with high status and some families go into debt to have the most expensive wedding possible.

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The tradition of hosting expensive weddings reportedly began in the 1960s and was spurred by the elaborate, nationally-televised wedding of Emperor Akihito when he was Crown Prince and the future Empress in 1959, the lavish wedding of superstar actor Yujiro Ishihara and actress Mie Kitahara in 1960 and the elevation of Japan's status in the world after Tokyo hosted the Olympics in 1964.[Source: Washington Post] Sundays in November are hugely popular days for getting married.The third Sunday of November (Good-Luck Sunday) is often considered particularly auspicious.The second sets the terms for the wedding ceremony and decides who pays for what.Families sometimes investigate potential in-laws to make sure there are no whiffs of scandal.“11-12" is auspicious because it can also be pronounced as “good husband and wife.” For a traditional Shinto wedding the groom dons a traditional black kimono for the ceremony and sometimes changes into gaudy blue or white tuxedo, like those worn by American high school boys on prom night, for the after-wedding party.

A bride that endures five costume changes wears a traditional white kimono with a white hat fixed over complex hairstyle (usually a wig) for the ceremony.

Engagement rings were not been part of Japanese courtship ritual until the diamond cartel De Beers created a market for them with television advertising and print ads in women's magazines beginning in the 1960s, presenting them as symbols of Western sexuality and affluence.

In the 1966 only 6 percent of Japanese brides received any sort of engagement ring, and those who did usually received a pearl one. By the early 1980s, two thirds of all engaged women received a ring, and three quarters of them got diamond rings.

The Sundays preceding (bad luck days) are regarded as unlucky and many hotels and wedding halls offer 30 percent discounts for wedding ceremonies held on these days but even then there are few takers.

The New Otani Hotel in Tokyo, for example, had 27 weddings on Good-Luck Sunday one year and only three on Bad-Luck Sunday.

The wedding preparations and wedding are typically overseen by a (an honored go-between who is usually an older, respected married man).