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Poole has since created a dedicated board for discussion of the show and its fandom.Though the discussion of the show continued at 4chan, fans created other venues to discuss it, and the fandom spread to other Internet forums.
The show received praise from television critics and parental groups.A more detailed study, "The Brony Study", is currently being conducted by Dr.Patrick Edwards, a psychology professor at Wofford College with his neuropsychologist associate Dr. The two had initially compiled one of the aforementioned informal surveys and Edwards has presented the results at the ongoing brony conventions.The fandom adopted the name brony (plural bronies), a portmanteau of "bro" and "pony".Though initially considered to propagate the humorous and ironic concept of people enjoying a show for young girls, the fandom has shown deeper appreciation for the show far beyond this concept, and is considered part of a New Sincerity trend.Such reciprocity has included participation in fan conventions by the show's voice actors and producers, recognition of the brony fandom in official promotional material, and incorporating background characters popularized by the fans (such as the fandom-named "Derpy Hooves") into in-jokes within the show.
As a result of these efforts in part, My Little Pony: Friendship Is Magic has become a major commercial success with the series becoming the highest rated original production in Hub Network's broadcast history.
Though the initial growth of the fandom may have come from 4chan participants enjoying the ironic nature of grown men enjoying a show for girls, the fandom continues to grow based on sincere appreciation of the work.
Robert Thompson, a professor of media studies at Syracuse University, stated that "It's one thing for guys to like motorcycles and muscle cars and soccer.
My Little Pony: Friendship Is Magic is an animated television series produced by Hasbro as part of the My Little Pony toy franchise, which is tied in with the 2010 launch of dolls and play sets, and original programming for U. cable channel Discovery Family (formerly Hub Network).
Lauren Faust was selected as the creative developer and executive producer for the show, based on her previous animation experience with shows like The Powerpuff Girls and Foster's Home for Imaginary Friends.
It also found an unlikely audience in a large group of adult Internet users in late 2010 and early 2011, forming a subculture.