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Of these Pages, Zoosk and Badoo have the biggest amount of followers, 13 million, and 12 million, respectively.e Harmony had 375,000 followers at the time of this posting, and Bumble only had 73,000 followers.
For brands, we’ve been seeing more and more brands take a political role and create content around what their audience cares about.We combined likes, shares, and comments for Facebook, and later on, likes and comments for Instagram.For total engagement, Zoosk was the clear winner by a long shot.The dating brand saw 58,000 engagements to its Facebook Page in the month before Valentine’s Day.Zoosk’s top posts centered around inspiring its followers to find love, sharing advice, asking questions about dating, and posting witty content to lighten up any loneliness.The top video was Zoosk’s video on “How to text someone you like“, which featured a relationship coach giving helpful tips.
Links were the most commonly posted format, followed by photo content.
There is quite a difference in the rankings on Instagram for the top dating brands.
Bumble’s Instagram drove more than 429,000 likes and comments in the 30 days before Valentine’s Day.
Check out Bumble’s top post below: The post is relatable to the app’s audience of Millennial daters.
It was a tongue-in-cheek poke at the struggles that women may face in online dating, and an acknowledgement that the brand recognizes their users’ challenges.
Out of the 357 posts from the ten dating brands we analyzed, only 15 posts were video media.